The Webinar Process I Only Taught My Highest-Paying Clients. Every Prompt, in Order, the Minute You Order.
The 41-slide training I gave my highest-paying clients, the 28-prompt Playbook that goes with it, and the framework behind millions in webinar sales, in your inbox today. Then on Wednesday, October 28 at 4pm Eastern, I build a webinar live for buyers from a blank Claude chat. Replay included.
- ClickFunnels
- ClickBank
- Supliful
- Tom Woods
- JVZoo
- State Farm
- Long.vn
- EchosTV
Three things changed, and nobody updated the playbook.
Every deck looks the same now.
AI gave everyone the same slides in the same order with the same stock phrases. Your audience has seen your webinar before. They just saw it from someone else.
The room stopped trusting the pitch.
They have sat through a hundred "stick around for a special offer" closes. They know the stack is coming. A close that is winged reads as winged.
The build got too expensive to repeat.
Russell Brunson grew ClickFunnels running one webinar 70 times, and his advice is a live webinar every week. Almost nobody does it, because a webinar takes three weeks to build. You cannot run weekly what you cannot build in a week.
The old way of building a webinar used to work. It is not that you got worse. It is that the room changed.
So you do what everyone does. You buy a template. You spend two weeks on slides. You put a "who I am" slide up front. You teach for an hour. You wing the close because you ran out of time to build it. And then you hear the loudest sound in online business: the chat going quiet.
That is not a presentation problem. It is a build-order problem, and it has a fix.
Every webinar that sold for me had the same two things done first.
I have built hundreds of these. Supliful Academy, three times. Tom Woods, twice. InboxGeek. ClickFunnels. The PLR Funnels launch with Russell Brunson. When I laid them side by side, the slides in the middle were all different. The two ends were always the same.
Before the first slide, I had already found the one belief the room was holding that stopped the sale. After the teaching, the close had been built as its own project and reviewed before I ever went live. The decks that flopped skipped one or both. Every time.
The old way of doing those two things took me weeks, and most people never did them at all. So I wrote the order down. Twenty-eight prompts, seven phases, same sequence every time. Then I taught it to my highest-paying clients as a 41-slide session titled How I Build Webinars That Sell With AI, with a companion PDF holding every prompt, numbered to match the slides. That session and that PDF, exactly as those clients got them, are The Webinar Protocol. Now it is an afternoon.
Here is the part that changes how you see your own deck.
Most webinars don't die in the slides.
Everyone sells you slide templates. Slides are the middle. Webinars die at the two ends, and nobody is teaching the ends.
So nobody in the room thinks, “he is talking about me.” You built a beautiful case for a conclusion nobody was resisting.
So nobody buys, even when they loved it. The room nodded for an hour and then the chat went quiet.
The Webinar Protocol fixes both ends. A research pass before you open PowerPoint. A Board of Directors review before you go live. And in between, one prompt per job, in an order that does not change.
And on Wednesday the 28th, you watch the whole order run.
I open a blank Claude chat. Nothing pre-made.
If it falls apart, you see it fall apart. If it works, you watched the whole thing and you keep every prompt I typed.
Research prompt, headline shootout, slide build, brand pass, close, Board review. Start to finish, in front of you, with the chat open. Then I stay for your questions. Order before the 28th and you are in the room. Order after, and the replay lands in your account the same day it ends and stays there.
What they say about the way I teach.
Here is what you were told to do, and where each step leaks.
And the alternatives people reach for instead:
There is a shorter way, and it is the one I actually use.
Find the belief first. Build the close as its own project.
How to find the one belief blocking the sale before you open PowerPoint.
Five research prompts that mine your audience's real words, list their real objections, and hand you the single belief that makes buying the obvious next step. Phase one. Never skipped.
How to engineer the close so it does not depend on how you feel that day.
The offer stack, the three-door price anchor, the thirteen-slide close sequence, and the Board of Directors review that catches a fumbled close before buyers do. Phase five and six. Built separately. Reviewed before live.
Here is exactly what you get.
Six things. Five the moment you buy, one on the 28th.
The Mastermind Training Deck
The exact deck I taught my highest-paying clients from, titled How I Build Webinars That Sell With AI. The strategy. The 6-Phase Build, my four house rules, when to use the Perfect Webinar versus Problem-to-Close, the Winner Template shortcut, and the receipts from six real builds. Open it and run it.
The Webinar Prompt Playbook
The companion PDF they got with the deck. Every prompt, numbered to match the slides. Research, Registration, Slides, Brand, Close, Board, Finish. Paste the output of one into the next. Nothing to figure out. Works in Claude or ChatGPT.
The Live Build
I build a webinar for buyers from a blank chat, nothing pre-made, start to finish in front of you, then questions. One time only. The replay is item four.
The Full Replay
Can't make the 28th, or ordering after it? Watch it back whenever you build your next one. It lives in your account for good, next to the deck and the Playbook.
The Webinar Protocol Workflow
The six phases written out as the standard operating procedure I hand to my own team. Every prompt, every checkpoint, every file you should have at the end of each phase. The Playbook is what you type. This is what you check.
The Webinar Charisma Code
How to bring full-stage energy to a screen when you cannot see a single face. How I show up, hold a virtual room, and frame the close so the chat lights up instead of going quiet. The structure gets them to the close. This gets them to lean in.
Twenty-eight prompts is a lot. Start with five.
Five prompts that each pay for the whole bundle.
The Belief Audit
Before you build a single slide, it finds the one false belief blocking the sale. If you only run one prompt from the whole book, this is the one.
The Winner Template Rebuild
Upload your best past deck. Keep the pitch slides exactly as they are. Rewrite only the teaching slides. Supliful's Organic Sales System was built this way on a 71-slide winner. Slides 35 to 71 never changed.
The Iteration Fix Library
The real plain-English notes I send to fix a draft. The Supliful AI webinar went through 18 versions before it shipped. These are the notes.
The Three Doors Price Anchor
The exact anchor move from the Junior Mastermind close with Tom, and the same move Supliful ran before its $1 trial. Swap in your prices and run it.
My Webinar Board of Directors
Russell, Hormozi, Fladlien, Halbert, Schwartz, Kennedy, Ogilvy, Bencivenga, and Sugarman, each reviewing your deck through their own framework. On Supliful it caught a Big Domino that was really four. On the Junior Mastermind it cut 69 slides to 49. The $30,000 review that comes inside this bundle.
And the other 23 are not filler.
And 23 more. Including:
- How to mine your audience's actual words so your headlines sound like them and not like a marketer
- The objection inventory that tells you which objections are real and which are polite excuses hiding something else, so you stop answering the wrong one on stage
- Why I write the registration page before the slides, on purpose, and what it does to the deck
- The "Model Your Winner" registration prompt, and the hook line that pulled hardest on Supliful: "AI isn't the problem. Direction is."
- The four endorsement emails your host sends from their side, so someone else says what you cannot say about yourself
- The 5-slide teaching block I use for every skill, with the live demo built into slide four
- The visual QA pass that catches overflow, orphan words, and low contrast before a client ever sees it, so the deck looks as sharp as it reads
- The working Thank You slide that keeps the offer, the URL, and the deadline on screen during Q&A
Three steps. One afternoon. Then you go live.
Find the belief
About 30 minutesRun the research pass. The intelligence report, the belief audit, the language mine, the objection inventory, the Big Domino. You now know what the room thinks before you build anything.
Build the deck
The rest of the afternoonRegistration page first, so the slides are accountable to a promise. Then the slide build, the fix notes, the brand pass. One idea per slide. Big type. Every claim sourced.
Build the close, then review
About an hourThe offer stack, the three doors, the thirteen-slide close. Then the Board of Directors reads every slide and hands you a ranked fix list. Apply it. Go live.
And once you can do it in an afternoon, you get to choose.
Pick the pace. The order stays the same.
One webinar a week, to your own list.
The ClickFunnels playbook. Build it once in an afternoon, review the close before you go live, then run it every week until it is a machine. Russell did his 70 times. The Protocol is what makes the first one cheap enough to do that.
One a month, to somebody else's audience.
Other People's Audiences. A partner sends the four endorsement emails from their side, you show up with a deck built for their room, and you are in front of a warm list that is not yours. Prompt 2.3 writes the emails. The rest of the Playbook builds the deck.
Either way, you are not starting from a blank page again. You are starting from prompt 1.1, and the order does the rest. That is what Counts: not one great webinar, but a webinar you can run again.
Real builds. Same six phases.
I wrote this down after running it for clients and partners, not before. It came out of my own chats. Here is where it has been.
AI Made Useful For Ecommerce Brands
72 slides. 18 versions. $1 trial offer.
The Organic Sales System
Rebuilt from a winning deck. Pitch slides untouched.
Paid Ads That Work
The deck that set Supliful's brand look.
AI Made Useful: Junior Mastermind
Rebuilt from 69 to 49 slides after a Board review.
What People Will Buy From You
Rebuilt in Tom's real design system.
Bankrupt at the Inbox + Own The Backend
Different rooms. Same six phases.
Russell Brunson and Todd Dickerson handed us the award on stage at Funnel Hacking Live.
ClickFunnels gives the Two Comma Club award to one funnel that has done over a million dollars. Ours sold private label rights to digital products, and the webinar was the front door. Same two ends. Same six phases. That is the funnel the receipts above came from.
I have been selling from a screen since before there were webinars.
I started my first online business in 1998 at thirteen. In 2006 I was the first person to sell step-by-step video training with private label rights, and that one idea has reached millions of people through hundreds of thousands of licensed products. I am the Co-Owner and Co-Founder of Marketing Counts and InboxGeek with Shreya Banerjee, and I work as a Fractional CMO for brands that need a presentation to carry the sale.
For a decade I flew to Vietnam to teach Money Counts Live with Phạm Thà nh Long. Around 5,000 students came through those rooms, most of them through a translator, which is the hardest test a presentation can take. If the structure does not hold, nothing you say on top of it will. That is where the two-ends rule came from, and it is what you get the minute you order.
Here is the math.
A done-for-you webinar deck runs $5,000 to $15,000. Russell Brunson charges $100,000 for one presentation. The training my highest-paying clients got, with every prompt, is $97 at launch.
You get the training, the Playbook, every prompt, and both bonuses the minute you order. Use coupon SELLMORE at checkout and the launch price drops from $97 to $77. Launch pricing ends Tuesday, November 3 at 11:59pm Eastern. After that it is $997 and stays there. Order before the 28th and you are in the live room. The replay is yours either way.
Questions before you order? Email support@marketingcounts.com and Shreya will answer you.
Order
Items
Summary
You will leave with a webinar. I will make sure of it.
That is why there are no refunds. Watch the training. Run my exact prompts, in order. If you still cannot build a webinar, email us with what you ran and where you got stuck, and we get on a working call with you, screen share open, until it is built. You leave with a webinar. Period.
Who this is for, and who it isn't.
- You sell something and you have been meaning to run a webinar for months
- You have run webinars that got compliments but not sales
- You use AI for slides and keep getting generic, robotic decks
- You present to partner audiences and want a repeatable way to show up ready
- You would rather paste 28 proven prompts than invent them
- You want someone to build the webinar for you
- You will not open Claude or ChatGPT and actually run the prompts
- You are looking for a fill-in-the-blank template with no thinking
- You have nothing to sell yet
- You want a refund policy to hide behind
Quick answers.
It is the launch price, and the SELLMORE coupon takes it lower still. I want the live build on the 28th full of real questions, and I want this in as many hands as possible during launch week. After Tuesday, November 3, the same bundle is $997. There is no upsell waiting on the other side of the button. You get the files and the seat.
So does everyone. The product is not the prompts. It is the order they run in, and the Board review at the end that nobody's folder has. A folder never cut a deck from 69 slides to 49.
Claude or ChatGPT. The prompts are plain text. I build in Claude and that is what you will see on the 28th, but nothing in the Playbook depends on one tool.
The replay is in your account for good. You lose the chance to ask questions live, and nothing else.
You get the training, the Playbook, every prompt, and both bonuses the minute you order, and the replay of the live build is already waiting in your account. The launch price holds through Tuesday, November 3.
Yes. The deck still carries the title it had in that room. The Playbook is its companion PDF. Same files, same prompts, same order. Nothing was cut for this version.
If you sell anything from a screen, yes. The research phase finds your room's belief whether you sell software, services, supplements, or a course. The six phases do not care what the product is.
No. Option two above, Other People's Audiences, is built for people without a list. Prompt 2.3 writes the four emails a partner sends to their audience on your behalf. That is how I got in front of most of the rooms on this page.
No. You get the system, the prompts, and a live demonstration of me running it start to finish. You run it on your own offer. That is the point.
No. If you watch the training, run my exact prompts, and still cannot build a webinar, we get on a working call with you until it is built. That is a stronger promise than a refund, and it keeps the room full of people who actually intend to build one.
You have until Tuesday, November 3.
You did not scroll through all of that because you are curious about webinars. You scrolled because you have a deck half built, or a launch you keep pushing, or a room you walked out of with compliments and no sales, and you suspect the problem was never the slides.
It was not. It was the two ends. For less than a hundred dollars, and $77 with the coupon, you get the order that fixes both, the 28 prompts that run it, and on the 28th I run the whole thing from a blank chat in front of you, live or on the replay. The next morning you paste prompt 1.1 and have a webinar by dinner.
P.S. Through Tuesday, November 3 at 11:59pm Eastern, the training, the Playbook, every prompt, both bonuses, the live build on the 28th, and the replay are $97, and $77 with coupon SELLMORE at checkout. You get the files the minute you order. After November 3 it is $997, and the live build does not happen twice. If you want to be in the room, be in before Wednesday at 4pm Eastern. If you want the price, be in before Tuesday the 3rd closes.