Your Competitors Are Still Chatting With AI. Be One of the First to Give It Jobs.

Be honest. Does this sound like your week?

From the desk of Paul Counts

Hey,

Let me guess how your week goes.

You start the day with a list. By lunch, the list is longer.

Every email, every page, every follow-up and every post has to go through you.

And it doesn't stop at 5. You're at dinner, but your head is still in your inbox. You're with your kids, but you're answering one more message. You tell yourself you'll start working out, get more sleep, take a real weekend. Next month. When things slow down.

They never slow down.

You tried AI. You asked it something. It answered. You copied it, pasted it, fixed it and asked again. And somewhere along the way it turned into one more chore. That's not a team. That's a tab.

Maybe you hired help, too. A VA. Overseas help. An assistant. And you still end up explaining, checking and chasing.

If you're nodding right now, me too. That was me.

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I've worked with overseas and outsourced teams. Here's what I said on a webinar I held recently:

"Either, A, they're not awake right now, or B, they're not going to do what my bot just did in just a few minutes."

In Wisconsin, a room full of business owners put me in the hot seat. "Paul, you need to get an executive assistant." We talked about the cost. $3,000 to $4,000 a month.

In August, a group of business owners told me to hire an assistant at $3,000 to $4,000 a month.

Maybe you've been told the same thing. It's the standard advice, and it wasn't crazy.

A few weeks later, I found Grok Bots.

And here's what I realized. I didn't want more headcount. I wanted a system I could train.

I work weird hours. An idea might hit me at 12:30 in the morning. I can't call an employee at 12:30 in the morning without an HR nightmare, right? And even if I could, they can't hand it off to a team of people who are also asleep. But I can talk to my Grok Bot.

And my bots did more than any assistant could.

• They're trained on my voice, so what they write sounds like me.
• They're trained in copywriting, social media and calendar management.
• They work all hours of the day and night, and I direct them by voice from my phone.

In my words at the time, I "realized I don't need an assistant anymore." And here's how I've described the stretch since: "I got way more done in the last 45 days than I did in the previous 273 days."

"Paul has built a life for himself you can hardly believe. He has AI assistants he briefs while driving, and which communicate with each other to perform drudgery that would normally have consumed his whole day."

Tom Woods, New York Times Bestselling Author & Host of The Tom Woods Show

And I'll confess something else

I was wrong about AI.

About three and a half years ago, I stood on a stage and said AI was not going to go anywhere. I didn't think it was going to be at this level.

I've been online for 28 years. I started when I was 13. I've watched a lot of shiny tools come and go. So I sat this one out.

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Looking back, I waited too long. Here's what I said on a webinar I held recently:

"I am eating crow right now, and I will tell people that, yes, I was wrong three and a half years ago, and I had to get in front of AI or else I will be left behind."

Here's the truth now. I've never seen technology like this. We're at an inflection point. Either you learn this, or your competition learns it and goes past you.

So if you've been skeptical, I get it. I was the biggest skeptic in the room.

Which job keeps waiting on you?

Here's something most people get wrong. They don't know where to start, so they never start.

In the training, I show you the first job I handed to my AI bot, so you know exactly where to start and can put yours to work without the guesswork.

Take a second. Really. Got one? Hold on to it, because every open tab in your head can become a job for a bot.

"Well, I created it while driving."

A little while ago I drove over the mountains and across Washington State to see my parents.

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Hours behind the wheel. Normally that's a lost day. Or worse, I show up to see my family and spend the visit on my laptop catching up.

Not this time. While I drove, my bots:

• Built a sales page
• Built a funnel with multiple upsells
• Added a product inside my ClickFunnels account
• Added an order bump
• Set up the email automations
• Wrote the emails in my voice
• And sent them to my list

Then a business partner messaged me: "Paul, that's a really impressive offer."

And I said, "Well, I created it while driving."

Then I did it live, in front of a whole webinar audience

On a webinar I held recently, I gave my main bot, Kylie, a job by voice: build a two-step funnel for a brain health supplement.

My bots built it in about 10 minutes. Live.

During that same webinar, my bots also made a social graphic and post, wrote an email in my voice and ran Google Trends research. I also showed the thread where my speaking scout pitched me to podcasts.

Here's how I described it that night:

"I now feel like the conductor of an orchestra. I'm sitting here conducting my robots all day long, and they're getting more done than I've ever gotten done in my life."

You're looking at the proof right now

Remember that quick note at the top?

This page is my proof. My bots built it. The copy, the layout, all of it. They wrote the launch emails and the social posts for Bots That Count, too.

And I reviewed every bit of it before it went out. That's the whole system. The bots do the work. They ask before they act. I'm still the boss. And I get to spend the rest of my day where I choose.

"Bots with jobs beat better prompts every day."

Here's the thing most people miss about AI.

They treat it like a search box. Ask a question, copy the answer, fix it, ask again. That doesn't give you any time back. It just moves the work around.

I don't do that anymore. I give bots jobs.

"The owners winning with AI aren't better prompters. They're better bosses."

There are three things every working bot needs. Most people miss at least one.

There's a simple framework behind every bot I run. When one of the three pieces is missing, the bot turns right back into a chat window, waiting on you.

In the training, I show you all three and walk you through setting them up on your own bots, step by step, so your bots actually do the work instead of sitting there until you remember them.

And I'll confess something. I'll also show you the number one mistake people make with bots. It was my mistake too. I'm the failure point, not the bot. Once you know it, you won't make it.

Meet my team. A team of specialist Grok Bots. Not one of them needs a desk or a paycheck.

I run my business with a team of specialist Grok Bots. Each one has a name. Each one has a job. And they all sound like me.

My right hand is Kylie. I talk to her from my phone. Why the name? Years ago I worked with someone whose assistant, Kyle, was always Johnny on the spot. I joked I needed a Kyle in my life. Now I have Kylie.

Here's one example of what a single bot with a single job can do. One of my bots, Spikura, finds podcasts and stages and drafts my pitches. She found more than 50 podcasts and drafted 37 pitch emails for me. "I never would have submitted a 37-podcast myself. Never."

And my bots talk to each other. The bots message each other to get the job done. I just approve.

Which bots are on the team, what each one owns and how they hand work to each other? That's what I show you inside the training, built step by step.

To be clear: these are AI bots with specific jobs and instructions. They don't run my business on their own. You're still the boss.

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"The expert is Paul Counts, my partner... Paul has built a life for himself you can hardly believe. He has AI assistants he briefs while driving, and which communicate with each other to perform drudgery that would normally have consumed his whole day."

Tom Woods

Bots That Count: the AI Bot Workshop training where I build a bot team in front of you, step by step

Here's what I'm doing.

I'm opening up how I built my team. The setup. The jobs. The way they learn my voice. The way they check with me before they act.

And I'm walking you through building your own version, one bot at a time, with step-by-step guided builds inside the training.

You bring your business. You follow my playbook. You build your team. Then you take your time back.

Here's how it works. Bots That Count is course access to my AI Bot Workshop training, where I build bots on screen and walk you through building yours right alongside me, plus the recorded Q&A. You go at your own pace. Pause it, rewind it, come back to it.

And here's the timing I love. Build your team in November, let it settle in through December, and you start the New Year with your bots already doing the work.

Most AI sounds like a robot. Your bots should sound like you.

The number one thing I hear is, "Paul, I'm not technical, and AI makes me sound like a robot."

My student MaryLee, the one with "very few tech skills," told our group how she handled it:

"I have trained the bots on my style and tone and I have told the number one outcome i need is people joining the membership. Every change we make ought to improve that outcome."

MaryLee, a student who attended the webinar

And here's my answer:

"If you can leave a voice memo like I did, you can run bots that sound just like you. That's the most important thing."

Years ago I had a brand called The Real Guys, because it was all about being authentic. I never want anything going out that doesn't sound like me. So I trained my bots using my recordings and transcripts to learn how I talk.

You don't need a big library to start. Inside the training, you get the Voice Interviewer bot I use. You import it, answer a few questions out loud in your own voice, and it starts building your voice foundation for you.

Then I go deep on voice. I show you how I make my Grok Bots, and the other AI tools I use, sound like me, so what goes out sounds like you and talks to your customers the way they're used to hearing from you. It won't be perfect every time. That's why you still review. But it starts from you, not from a robot.

And you have more to work with than you think. Podcasts you've been on, videos you've made, emails you've written. The voice setup in your Getting Started Kit (you'll see it below) walks you through it in 4 steps.

And here's the part that lets you actually sleep at night.

They ask before they act.

"You give the job, the bot does the work... The bot reports back, I approve it, we move on. Everybody's happy."

Nothing goes out. Nothing changes. Not until you say yes. That's real peace of mind.

Before I tell you the price, let me show you exactly what you're getting

Here's a good way to read this part. Remember the one job you'd hand off tomorrow, and what you'd do with the time? As you go through each piece, ask yourself, "Would this help me get that job off my plate and that time back?"

And remember: everything you're about to get is what built the page you're reading.

Piece 2 of 6

Paul's 120 Real Bot Prompts (75 pages) and How We Set Up Our Bots (30 pages)

By Paul Counts and Shreya Banerjee

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What it is: two guides that work together.

120 Real Bot Prompts: 120 real prompts I said to my Grok Bots, word for word. Each one comes with a copy and paste version with [BRACKETS] for your business and a one-line "why it works." They're sorted into 11 categories, including funnels and checkout, affiliate pages and ad graphics, emails in your voice, webinars, inbox and calendar, membership sites, customer support, social and video, and running a team of bots with standing rules.

How We Set Up Our Bots: the inside look at my real team of specialist bots. Who each one is, the job it owns, what it's not allowed to touch and the exact setup prompt it was given. Plus how the bots hand work to each other, the standing rules every bot follows and a step-by-step guide to setting up your first 3 bots.

What it does for you: you never start from a blank page, and your first three bots run on the same instructions mine do, so you're not babysitting every chat at night.

The story behind it: I said a lot of these prompts out loud into my phone while driving, walking or sitting in another meeting. That's why some are short and a little messy. They're real. And I started with one bot doing everything. One chat was juggling support tickets, webinar slides, funnel fixes and my inbox, and things got lost. So I did what you'd do with a real team. I hired specialists, and I set them up so I'm not managing every one of them myself. These guides show you how mine are set up.

Value (both guides)$297

Plus · Bonus

Marketing Counts Bot Builder Certification

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What it is: Marketing Counts's own Bot Builder Certification. It's our recognition that you've learned how we build bots, focused on the skills of setting up bots and helping businesses put them to work, and it gives you credibility when you talk with other businesses about that work. It does not guarantee clients or income.

This is a brand new bonus, and only the people who buy now get it.

Value$997

That's the whole phone. The AI Bot Workshop training with the recording, my real prompts, the setup behind my specialist bots, three bonuses, the Marketing Counts Bot Builder Certification, the recorded Q&A, six months of community and your own fully set-up Trend Bot. And it's all backed by my 30-day guarantee, which I'll explain in a minute.

Now ask yourself one more question. What's an extra evening with your family worth? A real night's sleep? Walking into January with energy instead of dread? I can put a number on the stack. I can't put a number on that.

Hang on to that $3,770. I'll show you what you actually pay in a minute, and I think you'll be surprised.

You're probably thinking one of three things right now. Let's handle all three.

"I don't have time for this."

I hear you. That's exactly why you need it.

If you don't have time for this, you definitely don't have time for your family, your health or your sleep the way things are now. The whole point of a bot team is to give you that time back. And you're not learning another tool. You're building the team that gives your time back.

You're covered either way. The workshop training and its Q&A are included with your course access, so you can go through them when it works for you. The 7-day plan keeps it to one step at a time.

Here's my confession: I used the same excuse with AI for three and a half years. Here's what I'd tell my old self, the same thing I said on a webinar I held recently:

"Six months by hand is time. Leads and sales you never get back. The people who start today will be lapping you by the spring."

And it's not just leads and sales you never get back. It's evenings, weekends and the people waiting for you to be done.

"I don't have the money right now."

Let's look at it straight.

Remember that $3,000 to $4,000 assistant a group of business owners told me to hire in August?

A few weeks later I discovered Grok Bots, and my bots did more than any assistant could. They're trained on my voice and in copywriting best practices and social media. They manage my calendar. And they work all hours of the day and night.

Growing used to mean hiring a team, training them, then retraining them when they left. That's a lot of money and a lot of your time. Your bots don't quit, and you don't retrain them every few months.

You just saw everything that comes with Bots That Count, a $3,770 value. When I show you the price below, put it next to one month of that assistant. Then decide which one is the expense.

"Is it really worth it for someone like me? I'm not technical."

You don't have to be. I build bots by talking to them. If you can describe a job to an employee, you can describe it to a bot.

If you can leave a voice memo, you can do this. Your bots ask before they act, so nothing goes out until you say yes. And your first bot doesn't have to be perfect. Done is better than perfect.

Now, is it worth it? I'll confess, I was the biggest skeptic in the room. Then my bots did more than any assistant could, and "I got way more done in the last 45 days than I did in the previous 273 days." And I got more of my life back in the same stretch.

So think about that one job you'd hand off tomorrow, and the time it would free up. What would that time be worth to you and your family? That's the real question.

And you're backed by my 30-day Bots That Count money-back guarantee. If you don't get your bots set up, we'll give you your money back. Details below.

Three quick questions

• Do you want more hours back for your family, your health and your sleep?
• Do you want your bots to sound like you, not like a robot?
• Do you want to stay the boss, with nothing going out until you say yes?

If you said yes to all three, you're ready. Let's build your team.

January 1 is about eight weeks away. Which year are you walking into?

Every year it's the same list. Get healthier. Spend more time with family. Grow the business.

And every year, by February, the business wins and the other two wait. Not because you don't care. Because there's only one of you.

This year can be different. Not because you try harder. Because you're not doing it alone.

Here's where I land.

I believe this is the biggest shift in business in 30 years. Every business is going to need this. And I believe the owners who build their bot teams now will be getting far more done while everyone else is still copying and pasting, and still missing dinner.

This is for you if your business is ready to expand, but your hours aren't

Bots That Count is for business owners, coaches, consultants, course creators and marketers who are tired of every task landing on their desk, and tired of their family getting what's left.

You want to expand your business. Get more done in less time. Clean up your operations, your workflow and your marketing. Grow with less effort from you. And have more of you left for the people and the life you're building it for.

You don't need tech skills. You need one job you're ready to hand off, and the willingness to put in the reps.

This isn't for you if you want AI to run your business without you. My bots ask before they act, on purpose. I still check my drafts. You will too. You're the boss.

It isn't for you if you want bots auto-following people and running your social accounts unattended.

And it isn't for you if you'd rather wait and see. Waiting is the most expensive option on this page, and the cost isn't only money.

Not a yes yet? That's okay.

When I'm not ready to say yes to something, it usually means I'm missing one piece of information. So here are the questions people ask me most.

Alright, here's what I'd do if I were you.

Start with one job. Inside the training, I'll show you the exact one I started with, so you're not guessing.

Then give the next bot a job. Then the next.

Be a better boss, not a better prompter. Because bots with jobs beat better prompts every day.

And then go spend the time you get back on the people and the things that Count most.

We'll see you inside,

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Your bots could be working on tomorrow's to-do list while you sleep. Really sleep.

P.S. Quick recap. Everything you just read, my bots built, and I approved it before it went live. Here's what you get with Bots That Count:

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• Bots That Count: the AI Bot Workshop training, course access with the recording and the recorded Q&A ($997 value)
• Paul's 120 Real Bot Prompts and How We Set Up Our Bots ($297 value)
• Three bonuses: the Grok Bot Premium Getting Started Kit ($99), the Voice-First Quickstart ($49) and the First Five Bots Map ($49)
• The recorded live Q&A, included
• 6 months in the Grok Bot AI Agents Community by Marketing Counts ($282 value)
• Fast-Mover Bonus: your own Trend Bot, fully set up for your niche after you join. It finds what's trending in your niche and tells you what to create ($1,000 value)
• Bonus: Marketing Counts Bot Builder Certification, for people who buy now ($997 value)

That's $3,770 in total value, backed by my 30-day guarantee. The Done For You service is $4,997. The assistant I was told to hire costs $3,000 to $4,000 per month. The regular price is $497. Today it's $297. The launch offer ends Sunday, November 15 at 11:59 PM Pacific.

SHOW ME HOW TO GET MY TIME BACK

P.P.S. Remember the bot at the football game? It noticed a buyer's emails were bouncing, asked me first, and now it checks every order. That's a bot with a job, with you saying yes. Now remember that one job you'd hand off tomorrow. Picture it handled, drafted in your voice and waiting for your yes, while you're at dinner with your family. The New Year is coming either way. This time, walk into it with your time back. The $297 launch offer ends Sunday, November 15, then the price goes up to $497 starting Monday, November 16. You don't have to know what a Grok Bot is today. You just have to start.